Introducing the MTick: making menopause support easier to find at Pharmacy2U

What is the MTick?

The MTick is the universal symbol to help women shop for menopause-friendly products with confidence, delivered by GenM – the Menopause Partner for Brands.  

It is a certification awarded to products that meet robust criteria to demonstrate effectiveness in supporting one or more of the 48 recognised signs of menopause. These include: 

• Claims backed by authorised medical, cosmetic, or health claims with robust scientific evidence  

• Clinical or user trials with menopausal women showing statistically significant results for one or more of the 48 menopause signs 

• Functionality or materials shown to support a menopause-related need through independent testing 

The MTick exists to bring greater visibility, choice and trust to menopause, helping to improve the lived experience of the millions of women going through perimenopause, menopause, and post-menopause. 

What GenM do for menopausal consumers

As the Menopause Partner for Brands, GenM unites brands and retailers as a collective to commit to better understanding, supporting and serving the menopausal consumer.  

GenM exists to raise awareness of menopause, change the rhetoric from ‘fear’ to ‘thrive’, and empower women with trusted product choices to help support with any one of the 48 menopause signs.  

GenM data reports that on average women can only name 3-5 of the menopause signs, leading them to feel blindsided and unprepared when they start experiencing these signs. By raising awareness of the full 48 recognised menopause signs, GenM aim to empower women with the knowledge they need to live their best menopause. 

You can read more about  the 48 different signs of menopause here. 

GenM currently work with over 150 progressive and purposeful brands, including Pharmacy2U, to improve visibility and signposting for menopausal women, leading to a better shopping experience. They are helping these brands change the menopause rhetoric from fear and uncertainty to empowerment and confidence. Only 2% of a diverse range of women feel like they are ‘thriving in menopause’, so GenM work with brands to create clear, menopause-friendly retail experiences both in person and online.  

Why MTick certification matters

To raise this awareness and empower menopausal customers, GenM created the MTick. 

The MTick is the universal symbol and certification for menopause-friendly shopping, a game-changing sign that creates a new category in retail. It identifies products that support one or more of the 48 symptoms of menopause, providing a symbol that is clearly visible and trusted by consumers. 

An overwhelming 94% of women want the option to shop menopause-friendly labelled products, with two thirds of customers currently struggling to find the right products to support their menopause. With the MTick, these underserved consumers will be able to see a clear, credible symbol that confirms products are suitable for supporting signs of menopause. 

To achieve the MTick, products must meet a strict, independently verified set of criteria. They must display authorised claims and be credibly tested, ensuring they help customers with one or more of the 48 menopause symptoms.   

GenM are aiming to make the MTick as recognisable and purposeful as the Vegan Trademark or B Corp Certification, bringing menopause the widespread, mainstream visibility that it deserves.   

Why Pharmacy2U are partnering with GenM

Pharmacy2U have an opportunity to combine our clinical leadership and national reach with GenM’s powerful menopause expertise, insights, and trusted MTick signposting. 

Together, we aim to improve the visibility of menopause-friendly products across our online pharmacy range, using the MTick as a signpost to identify trusted products and brands. We want to give our customers the knowledge and confidence they need to make educated, informed menopause-friendly choices. 

We also want to provide better education about the 48 signs of menopause, from the well-known to the lesser-known, and make women aware of the breadth of support available for these symptoms. 

87% of menopausal women feel overlooked and underserved by brands, and we want to provide a better experience for this unsupported audience, meeting the needs of the 15.5 million menopausal women in the UK. 

This partnership benefits our customers navigating menopause and highlights how seriously we are taking women’s health by acknowledging menopause as a 15-year, 48-symptom life transition. We want to create an environment of trust, where customers can discover products that genuinely support their symptoms. 

Key takeaways

With all that in mind, here are some key takeaways about the partnership between Pharmacy2U and GenM: 

• GenM are transforming menopause visibility in retail, helping menopausal women to shop with confidence.  

• The MTick is the universal shopping symbol and certification for menopause-friendly products.  

• We are proud to partner with GenM to better serve the 15.5 million UK women going through menopause.  

• Every woman deserves to feel seen, supported, and empowered before, during, and after their menopause journey, and the MTick and this partnership between Pharmacy2U and GenM will help to make this a reality. 

What you can do next

You now know all about the MTick, and the partnership between Pharmacy2U and GenM. So, what can you do next? 

• Learn about the 48 signs of menopause. Our Health Hub article lists and describes each of the 48 symptoms of menopause to help inform and educate.  

• Browse our range of MTick-certified products. Our ever-expanding collection of MTick products gives you trusted menopause symptom support.  

• Access pharmacy support and advice. There are a variety of articles on our Health Hub about menopause to help understand it further, including:  

• Understanding the menopause  

• Perimenopause and menopause: hormonal changes explained  

• What you need to know about hormone replacement therapy (HRT)