Marketing Communications Executive

£DOE up to £25,000

Leeds, West Yorkshire

Pharmacy2U is the UK's first and largest online pharmacy, we're a market leader in the pharmacy world, helping over 600,000 patients in England manage their NHS repeat prescriptions from request through to delivery.

For over 20 years, we have used cutting-edge technology alongside our UK-based pharmacists, dispensing specialists, and customer care advisers to help improve the lives of patients.

Our Leeds and Leicester -based dispensing facilities is distributing medication to patients across the UK at a rate of over £1m+ items per month.

Our Chemist Direct brand also serves the needs of customers shopping for pharmacy products online, offering a huge range of products alongside consistent value.

The Financial Times has ranked us as the fastest growing health business in the Pharmacy sector, marking a phenomenal year of growth and we wish to continue this growth trajectory with the confidence and trust of our patients.

We're an ambitious company with big plans and we're looking for high calibre individuals to join our team and help us.

Our aim is to further disrupt the industry for the benefit of patients with leadership that is passionate about building the skills and expertise of our teams.

Role Purpose

The CRM Executive will work within the CRM team delivering campaigns across CRM channels across our full range of products and services.

Essence of Role – Key Accountabilities

  • Working with the CRM Manager to plan and execute email, push and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns
  • Deliver flawless campaign execution by working to agreed processes and SLAs
  • Ensuring marketing is delivered against agreed tone of voice and brand guidelines
  • Work closely with the key teams/stakeholders to create bespoke campaigns to increase sales, drive recruitment and retention
  • Work with Brand team to manage creative briefs required for CRM
  • Supporting with the campaign planning process ensuring that the customer comms are clear and compelling
  • Writing copy for emails, social posts and other online assets
  • Work closely with the key teams/stakeholders to create bespoke campaigns to increase sales, drive recruitment and retention
  • Analyse performance of email marketing campaigns to provide actionable insights and improvements for future development
  • Manage reporting of regular email campaign, comparing performance against the targets, and communicating to internal stakeholders.
  • Identify new target audiences for email campaigns
  • Assist with day-to-day administration tasks

Knowledge, skills, and experience required for role


  • Experience of working with a variety of digital marketing channels in a fast paced and results driven environment.
  • Strong proficiency in Microsoft Excel and Word
  • Strong analytical, technical & mathematical abilities
  • Ability to operate at both strategic & operational levels
  • Excellent oral, verbal & written communication skills
  • Results driven and comfortable working in a very fast paced environment
  • Basic html for email coding would be desirable


  • Email marketing experience essential
  • Self-motivated & highly organised with the ability to adapt to a changing environment and stay calm under pressure
  • Experience of utilising CRM / email service platforms
  • Experience working with HTML an advantage
  • Aptitude for attention to detail
  • Able to take direction and deliver tasks accordingly
  • Effective team player with a can-do attitude
  • Excellent verbal and written communication skills
  • Possess strong analytical and problem-solving skills
  • Intermediate level user of Microsoft Outlook, Excel and Microsoft Word
  • Marketing experience ideally gained in a retail environment
  • Experience of undertaking IP warming plans would be an advantage


  • Degree or equivalent ideally in a Marketing related field
  • GCSE (or equivalent) Maths and English Grade C or above
  • Excellent Excel skills
  • Understanding of GDPR and how to work with this across digital channels.


  • Data driven with commercial understanding of the impact of marketing.
  • Be a good team player and proactively help fellow team members (and those in other teams) when they are busier.
  • Ambitious to learn and develop their career.
  • Tenacity and will to win.
  • Always demonstrate professional conduct and respect for others, both Pharmacy2U colleagues and our suppliers and partners
  • Always demonstrate a patient first approach and strives to exceed patient expectations.
  • Strong Written and Verbal Communication Skills,
  • Self-Motivated,
  • Strong Attention to Detail
  • Confident and a self starter


  • Passionate - The only way to do great work is to love what we do.
  • Ambitious -Healthy ambition fires us up without burning others.
  • Trusted - Trust grows from our endless pursuit of the very highest clinical standards.
  • Innovative - If there’s a way to do it better. We find it.
  • Excellent - Excellence is the gradual result of always striving to do better.
  • Nurturing - Be a brain to pick, an ear to listen, a push in the right direction.
  • Team-focused - It is amazing what we can accomplish if we do not care who gets the credit

What can we offer?

  • Having just moved into a brand-new head office at The Springs, Leeds we have an amazing office environment
  • up to 10% annual bonus
  • Contributory pension (discounted insurance Aviva*)
  • Employee discount site
  • 25% Discount on staff health and beauty purchases
  • Social events throughout the year
  • Park Life Membership (exclusive offers and discounts for The Springs, Leeds)
  • Free onsite parking and refreshments
  • Cycle to work scheme.