Digital Marketing Manager

£DOE up to £45,000

Leeds, West Yorkshire

Job Description

Digital Marketing Manager
Pharmacy2U is the UK's first and largest online pharmacy, we're a market leader in the pharmacy world, helping over 600,000 patients in England manage their NHS repeat prescriptions from request through to delivery.

For over 20 years, we have used cutting-edge technology alongside our UK-based pharmacists, dispensing specialists, and customer care advisers to help improve the lives of patients.

Our Leeds and Leicester -based dispensing facilities is distributing medication to patients across the UK at a rate of over £1m+ items per month.

The Financial Times has ranked us as the fastest growing health business in the Pharmacy sector, marking a phenomenal year of growth and we wish to continue this growth trajectory with the confidence and trust of our patients.

We're an ambitious company with big plans and we're looking for high calibre individuals to join our team and help us.

Our aim is to further disrupt the industry for the benefit of patients with leadership that is passionate about building the skills and expertise of our teams- “come and join the rocket ship”- CEO Mark Livingstone.

Role Purpose

Exciting opportunity for a seasoned marketer to join the UK’s biggest online Pharmacy where they will work with a lot of autonomy & make a real difference.

This role is best suited for a candidate looking to take true ownership of our digital channels to develop a full funnel approach to acquiring new patients across web and app. Candidates with recent agency background or hands-on in-house experience preferable.

To be successful in this role, you will need to always think data-first, be strategic & creative as well as build solid, collaborative relationships with data and product teams, as well as agencies.

Essence of Role – Key Accountabilities

· Plan and execute all digital marketing, including SEO/SEM, PPC, Paid Social, lead generation and other test channels through agencies or internal teams.

· Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA and Cost per first order)

· Support annual and monthly planning cycles with robust recommendations based on insight and ambition.

· Work with media agencies and internal teams to manage in month planning and forecasting across digital and offline channels.

· Report weekly and monthly on campaign performance, insight, and channel level activity.

· Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix.

· Identify trends and insights in digital marketing and use these to optimise spend and performance.

· Develop new and creative growth strategies including digital partnerships.

· Manage and optimise creative messaging by channel and demographic.

· Use a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Manage on site testing for registration and activation journeys working closely with product and FE teams.

· Management and measurement of digital and website performance against agreed KPIs (page load, bounce rate, time on site etc.)

· Work closely with Front End development team on implementing improvements at a micro and macro level.

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

· Work closely with marketing colleagues and agencies to maximise the reach and efficiency of offline campaigns.

· Harness data within GDPR guidelines to increase relevancy and efficacy of our targeting.

· Maintain GDPR Compliance across all our digital acquisition activity including tracking technology.

· Optimisation of App store listings

· Contribute to an open and honest culture of collaboration, development and fun

Knowledge, skills, and experience required for role


· Complementary analytical and creative abilities

· The ability to work under own initiative and lead.

· Excellent oral & written communication skills

· Strong attention to detail, quality, and accuracy imperative

· Growth Mindset


· Extensive experience in digital marketing

· Experience setting up & scaling digital customer acquisition programs from scratch as well as manage multi-million pound budgets.

· Extensive content & SEO experience

· Experience setting up and scaling App campaigns.

· User experience and Conversion Rate optimisation experience

· Experience managing a team


· Bachelor’s degree in Marketing or equivalent

· Expert knowledge across Adwords, DoubleClick or similar tracking technologies, Google Analytics and Google stack, Facebook Business Manager

· Excel proficiency


· Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities.

· Demonstrable understanding of market factors that drive performance in the digital environment.

· Able to manage multiple tasks and projects simultaneously, prioritise effectively and own deliverables end to end


· Passionate - The only way to do great work is to love what we do.

· Ambitious -Healthy ambition fires us up without burning others.

· Trusted - Trust grows from our endless pursuit of the very highest clinical standards.

· Innovative - If there’s a way to do it better. We find it.

· Excellent - Excellence is the gradual result of always striving to do better.

· Nurturing - Be a brain to pick, an ear to listen, a push in the right direction.

· Team-focused - It is amazing what we can accomplish if we do not care who gets the credit


  • Hours – 40 hours a week full time. Mon to Fri
  • 25 days annual leave increasing with service plus bank holidays
  • Brand new head office at The Springs, first class office environment
  • Brand new facility in Bardon, with state of the art automation
  • Recently re-furbished pharmacy facility in Leeds, 14
  • Contributory pension (discounted insurance Aviva*)
  • Employee discount site (access to a great range of discounts on holiday bookings, high street vouchers, gift cards, cinema tickets, days out, leisure activities and your day to day spending)
  • 25% Discount on staff health and beauty purchases
  • Social events throughout the year
  • Park Life Membership (exclusive offers and discounts for The Springs, Leeds)
  • Free onsite parking and refreshments
  • Cycle to work scheme
  • Long service bonus
  • Employee Assistance Programme
  • Online Health and Wellbeing Resource
  • Discounted Gyms

Salary £DOE up to £45,000 per annum
Related keywords: marketing, digital marketing, social media, apprenticeship

Job Types: Full-time, Permanent

Pay: Up to £45,000.00 per year